Insights
Field notes from the search frontier.
Deep guides on SEO, AEO, GEO and nonprofit growth. Written to rank, and to be quoted.
- June 12, 20269 min
SEO vs AEO vs GEO: What Actually Ranks in 2026
The differences between search, answer and generative optimization — and why a modern strategy needs all three.
- May 28, 202612 min
The Canadian Nonprofit’s Guide to the $10k/mo Google Ad Grant
Eligibility, application, compliance and how to actually spend the grant on the campaigns that matter.
- May 14, 202611 min
How to Get Your Brand Cited by ChatGPT and Perplexity
A practical GEO playbook: entity building, llms.txt, statistics-rich content and prompt-set tracking.
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