Your mission deserves to be the answer.
Holistic is a search studio for nonprofits, public agencies and health organizations. We earn rankings, AI citations and the kind of visibility that turns into donors, volunteers, residents and referrals.
Seven disciplines, one strategy. Search, answer engines, the Ad Grant and measurement working from the same foundation.
Search Engine Optimization
Earn durable organic rankings in Canadian search with a strategy built on entities, search intent and technical excellence.
Answer Engine Optimization
Get your organization quoted by ChatGPT, Perplexity, Gemini and Google AI Overviews - the new front page of the internet.
Generative Engine Optimization
Shape how generative models describe your organization, so summaries about your cause are accurate, current and favourable.
Paid Search
Paid search and paid social that sit beside organic work: year-end, recruitment, appeals, and campaigns a director can measure.
Google Ad Grants
Get the $10,000 USD monthly Google Search credit spending, staying compliant, and producing referrals a director can report.
AI Enablement for Lean Teams
Practical AI workflows for one-person communications teams, with guardrails that protect your voice, your data and your credibility.
Analytics & Measurement
Privacy-respecting measurement that ties search visibility to donations, volunteers and program referrals - and reporting your board will read.
What that looks like for the organizations we work with.
+214%
58
+800%
Organizations we work with
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University of Toronto
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UBC
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SickKids
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Mount Sinai Hospital
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Toronto General Hospital
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UMass
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Lahey Hospital
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Cambridge Medical School
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EnviroCentre Ottawa
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Choice Hotels
Built for the people who have to defend the work.
Nonprofits
Charities, foundations and advocacy groups. Rankings, Ad Grants and AI citations a board can understand.
Government
Municipal, provincial and federal program pages that should outrank the directory summary.
Health
Hospitals, health authorities and foundations that should be the cited answer to patient questions.
Recent work
How Rain Ready Ottawa grew program-page traffic 800%
PPC, Google Ads, Government
How a river conservancy tripled organic donors
SEO, Technical SEO, Content
“Holistic understood our mission before they touched a single meta tag. The growth has been real, and it's the right kind of growth.”
If you own comms, digital or the board report, let's talk.
Start with an email. Tell us the visibility problem and we will reply within one business day — whether search is the lever, or not.
Latest insights
Frequently asked questions
What does Holistic do?
Holistic is a boutique search agency for nonprofits and social causes in Canada. We combine SEO, answer engine optimization, generative engine optimization, Google Ad Grants management, practical AI workflows and analytics so that the people who need your work can find it, and so AI assistants cite you as the trusted source.
Do you only work with nonprofits?
Nonprofits are the core. We also work with government program teams and hospitals when the constraint is public-interest search: official pages that should rank, patient questions that should cite the real source, bilingual content that is not a translation. If you are a commercial brand looking for lead-gen, we are the wrong studio.
How do you charge?
We work with a small number of clients at a time and price against your program budget rather than a fixed retainer card. Most engagements start with a paid discovery audit, after which you own the roadmap whether or not you continue with us.
Do you work in French as well as English?
Yes. This site is bilingual and so is our work. We handle French and English keyword research separately, because translated keywords are not the same as the terms Francophone Canadians actually search.