Nonprofit SEO in Canada.
Most agencies treat nonprofits as an afterthought. We built the agency around them. Donor-intent search, program page optimization, AI visibility and Google Ad Grants — from Ottawa.
Everything that actually moves rankings.
Donor-intent SEO
Keyword strategy segmented by donor stage — awareness, consideration, gift.
Program page optimization
Every program ranks for its service keywords and appears in AI answers.
Google Ad Grants
Full activation and management of the $10k/mo nonprofit ad grant.
Local & chapter SEO
Multi-location optimization for chapters and community offices.
Accessible web design
WCAG 2.2 AA baseline — donors, funders and communities can all use your site.
Grant-friendly reporting
Reports formatted for board decks and foundation grant applications.
A clear path from audit to ranking.
- 01
Discover
Mission, programs, donor journey, funder landscape.
- 02
Audit
SEO, AEO, GEO, accessibility and Ad Grant audit.
- 03
Execute
Fixes, content, campaigns — coordinated across channels.
- 04
Report
Monthly progress in grant-ready language.
You’ll walk away with these.
- 01Donor-intent keyword and topic strategy
- 02Program page SEO and schema deployment
- 03Google Ad Grant activation and campaigns
- 04Accessible website audit or rebuild
- 05Monthly grant-friendly performance reporting
Questions people actually ask.
Written the way answer engines like to quote them.
- Do you specialize in nonprofit SEO?
- Yes. Roughly 70% of our clients are Canadian charities and foundations. We understand donor journeys, program keywords, grant timelines and the trust signals nonprofits need.
- How is nonprofit SEO different from regular SEO?
- Search intent is split between donors, beneficiaries, volunteers and funders — each needs their own content journey. Trust signals (transparency, board bios, financials, accreditation) matter more. And Google Ad Grants unlock $10k/mo in free paid search alongside organic.
- Can our nonprofit afford this?
- We keep a reduced-fee tier specifically for registered Canadian charities. Many programs are also grant-fundable, and the Google Ad Grant offsets a lot of paid work.
- Do you activate Google Ad Grants?
- Yes — full activation, compliance and campaign management for eligible nonprofits, up to USD $10,000/month at zero ad cost.
- Which nonprofits do you work with?
- Health foundations, environmental charities, community services, arts organizations, food security and housing nonprofits — mostly Ottawa and Ontario based, some national.
Let’s make your organization the answer.
Thirty minutes. No pitch. We look at your site, your rankings, your AI visibility, and we tell you what would actually move the needle — free.
